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The words on the page are the tip of the iceberg of writing. When you look underneath, you see a mammoth amalgamation of all the hard and soft skills needed to excel in marketing. Because every article and essay they’ve published is a piece of collateral, and the writer has owned almost the entire content lifecycle for each of them. They pitched an idea about a subject, argued for why it would connect with readers, conducted research, reached out to sources to coordinate and