About Me
I'm a dynamic senior content strategist, editor, and writer with over 10 years in content development, team management, and project management experience. I have a proven track record of leading teams to create highly successful, award-winning projects, recognized by executives for their significant impact. My expertise lies in collaborating with multidisciplinary teams to innovate and execute effective content strategies. I'm also adept at enhancing quality through robust training initiatives and strategic oversight. I'm a force multiplier, and put simply, I make everyone’s life better. Just ask the people I've worked with.
As a creative writer in my free time, I firmly believe that my storytelling skills and commitment to treating writing as a craft strengthen my abilities as a content strategist. If you're looking for my creative work, you can find it here.
Education
MFA in Creative Writing — Dual Genre, Creative Nonfiction & Fiction
Virginia Commonwealth University, 2020-2023
Studies focused on the creation of a researched memoir manuscript and the first half of a dark comedy novel. Independently taught 2 sections of undergraduate creative writing and two sections of undergraduate honors expository writing. I resurrected the Graduate Writers Association and served as president, securing full funding from the university and organizing quarterly reading events, including spearheading all marketing events, securing venues, hosting, and livestreaming. Received funding to attend the Association of Writers and Writing Programs (AWP) Conference in Philadelphia (2022) and Seattle (2023).
Bachelor’s Degree — English
University of Texas at Austin, 2009-2013
Completed an honors thesis on the use of imagined religions to unify society in the novels of Kurt Vonnegut. Was accepted into the Junior Fellows research society and received funding to study Vonnegut's manuscripts at The Lilly Library at Indiana University. While a student, I worked all four years as a writing consultant at the nationally renowned UT Undergraduate Writing Center, which includes being the first-ever freshman accepted into the six-month training rhetoric and consultation training course. I completed over 600 1:1 consultations with students of all ages, ranging between half an hour to one hour.
Kenyon Summer Writers Workshop
2022, 2023
Was accepted into this prestigious writers program twice, and had the honor of studying under Pulitzer Prize-winner Mitchell S. Jackson, Center for Fiction First Novel Prize-winner Joseph Earl Thomas, NYT-bestselling author Grace Talusan, and renowned journalist and memoirist Hannah Bae.
Disquiet International Literary Program
2024
Earned a partial scholarship to this prestigious program in Lisbon, Portugal, after being longlisted (top 32 out of over 1,200 submission). Studied under NYT journalist Chris Feliciano Arnold, Stonewall Award for Nonfiction-winner Annie Liontas, and a dozen other professional authors.
Professional Strengths
Content Creation & Branding
I have a long background in high-performing content creation, including marketing and website copywriting, executive communications, event promotions, social media, blog posts, newsletters, and branding. Using industry-standard tools, I prioritize storytelling to create dynamic content that resonates with target audiences and aligns with brand objectives.
Product and UX Content
With a strong understanding of UX best practices, I'm skilled at creating effective in-product content. I ensure user-friendly, intuitive wayfinding through on-page prompts, microcopy, eyebrow copy, and more.
Content Management & Planning
I excel in quickly mastering and improving content management processes to increase efficiency, quality, and overall ROI. I optimize content workflows through detailed planning, auditing, A/B testing, and personalization.
Performance Tracking & Analytics
Proficient in analyzing content performance using all the industry-standard tools and platforms, I track key metrics and refine content strategies based on data-driven insights to optimize engagement rates and ROI.
Internal Communication & Professional Development
I employ data-driven techniques and rhetorical expertise to develop and implement scalable professional development training strategies, including online modules, videos, seminars, collaborative workshops, and white papers.