Kayleigh Hughes

I'm an innovative content strategist who uses rhetorical expertise and a high-empathy mindset to understand audiences and tell stories that truly connect. I believe that genuine, human-centric storytelling with a real voice is what drives engagement and delivers results, no matter what form it takes.

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I'm also a literary writer and former journalist (find my journalism and creative nonfiction here), and I'm certain that the time I spend immersed in creative writing is a huge asset to my content strategy work. I view the act of working with language in terms of craft, tools, strategies, experiments, experiential research, philosophies, ideas. I prioritize originality and simply won't allow content to be stale.